The Only Employee Purchase Program to Go Mobile - by Nico DuPlessis, VP of E-Comerce
We are pleased and excited to announce that we launched a mobile optimized website and mobile app for our employee purchase program in November 2014 in time for Holiday Shopping! The new mobile-optimized website is more user friendly for display on smartphones and tablets making it easier for your employees/members to sign-in, browse, shop and checkout on a smaller device. They will enjoy: • Refreshed home page with new, helpful content • A shorter, simpler registration & sign-up process • Updated storefront with larger images and mobile-friendly navigation • Easy-to-use checkout flow • New My Account dashboard with interactive visuals
Your employees/members are already using mobile devices to engage with Purchasing Power with approximately 45% of our total current online visits coming through their smartphones and tablets. More than half of these visitors proceed with shopping through their smartphones and tablets, which demonstrates that our customers have a strong preference to use mobile as a channel to engage with their benefits. As the leading employee purchase program dedicated to delivering your employees an excellent customer experience, it only makes sense that our employee purchase program be available to customers in a mobile capacity to super serve our loyal customers. To further demonstrate our investment in technology and commitment to innovate, Purchasing Power has launched a new mobile app that can be downloaded by our customers from Google Play (Android Market). The Apple App Store will have the app available for download around Thanksgiving. The benefits of the Purchasing Power mobile app include: • Shopping through the mobile-friendly site • Uploading documents using the camera on the device • Gaining quick access to view orders, account balances and spending limits • Viewing Daily Deals and New Arrivals
Purchasing Power is now proud to serve your employees/members through all channels of preference and to be a leader in the benefits space. |